Beyond Business – Building a Brand with a Unique Identity

IEEE FISAT SB, IEEE WIE AG FISAT and IEEE WIE AG Sahrdaya conducted a WIE Week online session on purpose-driven branding and entrepreneurship. Bhavana Prakash Menon, Founder of LOUD, discussed authenticity, storytelling, bold ideas, brand identity and the challenges of building an impactful brand. Attendance: 17 IEEE and 22 non-IEEE participants.